David starts off strong with his film related idea. His platform would provide an outlet for indie types and give the user control of content produced. It appears that their site would be monetized with ad sales. They need to do more research on their content generators, as well as their target market and how to attract it. “What are you going to do differently that makes it better?” Eli asks. David looks intimidated and lacks a response which would clarify the marginal differences between them and competitors.