Module One

Ideation and team formation

Mini groups
Your local organizer will break you into groups of 4. These will be temporary groups, and will not be revisited at any other point in the program once this exercise is complete.

1. Ideation: Your group will throw out ideas. The more the better. Each student should take up to one minute to introduce their idea. In this one minute, explain the problem, then explain what the solution is.

The ideas don’t have to be traditional business ideas. Capturing desires and wants is more important than ideas that reflect traditional business concepts.

One person on each team should write down all the ideas and give them names. They don’t have to be good/final names, but they should be descriptive.

2. RWF Assessment: Once all ideas have been circulated, students should begin discussing and making notes on each idea. Is it able to generate revenue? Do people want it? Is it something we can build?

Do an RWF assessment on the post-it notes if they fit these criteria:

R is for financially feasible (i.e. revenue: participants should be challenged to look beyond advertisement).

W is for something people want. What leads you to believe people want this?

F is for something that is feasible (i.e. we can actually accomplish something on it by final day/our team has the skills necessary to do this).

What does it all mean?  It is a good indication if an idea qualifies for all 3 letters. This should not be binding, however. The best concept may appear weak after the RWF assessment, while weak ideas may rank high on RWF.

If your team loves an idea that doesn’t get one or all of the RWF markings, this is a good indication of what your team needs to work on.

3. Idea selection
Teams must then decide on one idea from their group that they will push forward. Internal discussions and RWF assessments will help guide which ideas should move forward. However this is an exercise in group behavioral dynamics. One group may have an easy time deciding on one idea, where another group may need to agree on a voting system to decide. It is up to your group.

4. Check up 
Lead organizers should check in after about 30 minutes to see how teams are proceeding.

Introductory Pitch
1. Idea Presenting
The top idea from each mini-group will be presented to everybody in the room. They will have 3 minutes in which they will cover:

  • The problem
  • The solution
  • How it generates revenue
  • Who they need on their team (what skills are they looking for? Developers? Marketing?).

2. Q&A
After each presentation, a 3 minute Q&A will happen. Questions should be succinct (i.e. don’t take up half the Q&A with a lengthy, 90 second question) and geared towards actions that can be addressed during 3DS Springboard.

3. Voting
Once all ideas have been pitched people will vote with their feet. The people who presented will stand up front, and participants will be instructed to join the team they wish to work with.

  • Teams must have at least 3 members.
  • Teams may not have more than 8 members.

Once in groups this becomes a fairly autonomous process. In general this is a good time for members to begin looking at feasibility. What do they think can be accomplished? Who will be doing what to achieve goals throughout the week?

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